Customers Seduced by Fruit and Vegetables on Corrugated Board Trays
The number of customers buying fruit and vegetables increases between 13% and 16% when they are presented in corrugated board trays rather than on stainless steel shelves or in plastic containers, according to a new study.
The French study also found that the nature of packaging has a direct influence on the time spent in the section: a customer spends between 17% and 50% more time in front of the stands if the fruit and vegetables are displayed in corrugated board trays rather than in plastic containers or without packaging (displayed directly on the shelves with stainless steel separators).
The trade association Carton Ondulé de France (French Trade Association for Corrugated Cardboard) carried out this new study with consulting firm Négosciences to understand the role of packaging in the customer experience.
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The Confederation of Paper Industries (CPI) is the leading trade association representing the UK’s Paper-based Industries, comprising paper and board manufacturers and converters, corrugated packaging producers, makers of soft tissue papers, and collectors of paper for recycling.
CPI represents an industry with an aggregate annual turnover of £11.5 billion, with 56,000 direct and a further 86,000 indirect employees.
About Carton Ondulé de France
Carton Ondulé de France is a professional organization which represents nearly 70% of all French corrugated cardboard makers: 56 factories and about 8200 employees produce 2 million tons of corrugated cardboard per year and make 2.1 billion euros. Carton Ondulé de France comprises 8 national and multinational companies.