Optimism, Visibility, Community and Sustainability
CPI has four core values. We must be optimistic about the future of the Paper-based Industries in the UK. The Paper-based Industries in the UK have much to be proud about. They have cut carbon emissions by 63% relative to 1990 levels, they innovate in the development of new and exciting packaging and they lead the UK in recovery and recycling.
Our optimism needs to go hand in hand with greater visibility in and engagement with Westminster, Whitehall and Brussels. We need to shout louder, more often and in the right ears if we are to successfully influence UK Industrial Strategy and secure any opportunities arising from Brexit.
CPI will also help its Members develop roots in their local communities. Our industry is often one of the larger employers in a town, and our “licence to practice” depends on good relations locally and a positive perception of the benefits our industry brings to the community.
The fourth value is that of sustainability. CPI must retain attention on the fact that paper is a uniquely renewable and recyclable material and that these qualities make it the sustainable choice for a wide range of applications, today and long into the future.